Design is art that makes itself useful *
Creativity is worth its price. But what price is that? What criteria do designers use in calculating their charges? And how can clients obtain an overview of the whole field of design? In other words? How much does design cost?
The AGD can supply a precise answer. For almost 30 years the Collective Agreement on Fees for Design Services (Vergütungstarifvertrag Design or VTV) has established usual market prices for design work in Germany, and this is accorded legal validity by Section 12a of the German Tariff Law. The Collective Agreement provides guidelines and security for everyone involved. The 8th edition of the VTV, published in June 2011, is easy to use and covers the wide variety of possible design tasks: payment can be calculated on an individual basis for each task and degree of utilisation – by both the designer and the client.
This information is of crucial importance in avoiding misunderstandings and uncertainty in fee calculation and subsequent invoicing. A clear scale of charges allows fees to be calculated easily in the following design branches:
- Conept and Consulting
- Digital Media
- Photographic Design
- Graphic Design
- Text
- Fashion Design
- Textile Design
- Product Design
The VTV Design is available at our AGD online shop.
*The motto of the "Neue Sammlung" Munich 1984, designed by Mendell & Oberer, texted by Carlos Obers.